Frederick M. Brown/Getty What better place to flaunt your spanking new size-six self than to an Emmy party? After dropping a remarkable 50 pounds , actress and Jenny Craig spokesperson Sara Rue did just that, showing off her svelte figure in a chic Rory Beca dress at Entertainment Tonight ‘s Emmy party on Sunday. No longer self-conscious about her appearance, Rue said that she now has time to focus on the important things in life. “I’m able to fret about other things outside of what I’m going to wear, and how I’m going to look,” the actress told PEOPLE. “I can worry, instead, about whether or not we’re going to be there on time, or what time I have to be up tomorrow morning,” explained Rue, who declared her current weight as a healthy one. And to keep herself in that healthy range, Rue said she is still watching the calories and sticking to Jenny Craig’s maintenance plan. “I’m still calling my consultant, and still eating the food, but I’m just not as regimented as I was.” Just don’t expect her slimdown to go any further. “I don’t feel the need to be any thinner than I already am,” she said. “I like being curvy, I like having boobs, and I know that I’m a representation of someone that has not taken it too far to one extreme or the other.” –Jessie Goldberg; reporting by Reagan Alexander

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How Sara Rue is Maintaining Her Slimmer Figure — And Loving It

After much anticipation over which designer would helm H&M’s next collaboration, the Swedish retailer is finally ready to dish! Coveted French label Lanvin will be the next high-fashion brand to bring its star-loved creations to the mass market store. “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” Alber Elbaz, artistic director of Lanvin, says in a statement confirming the collaboration this morning. While there aren’t many details on specifics of Alber’s womenswear and menswear designs for H&M yet, expect the luxurious French cut, tailoring and details that have become synonymous with the Paris-based design house. A first look at Alber’s new creations will be revealed on November 2, but you’ll have to wait until November 20, when the collaboration is set to hit stores in North America, to shop the much-anticipated collection. In the meantime, check out this video where Lanvin’s designer discusses the collaboration. Tell us: Are you excited for Lanvin’s designer collaboration to hit H&M in November? – Andrea DeSimone

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H&M’s Next Designer Collaboration Revealed: Lanvin!

Courtesy Macy’s As if Jessica Simpson isn’t busy enough planning her pre-Fashion Week event where she is dressing “ real girls ” in her new denim line, she found the time to hang out with some real clowns. The circus performers, who are turning up in Jessica’s latest spot for Macy’s, which is part of their Find Your Magic campaign that takes us into the magical world that is the famed department store. In the commercial, more well-behaved designers and perfumers like Jennifer Lopez , Sean “Diddy” Combs and the Queen of the kitchen, Martha Stewart, take us behind the “employees only” door as they get their exclusive products in tip-top shape for consumers to swoon over. But, of course, Jessica finds herself in comic hot water as she chases a Macy’s balloon around the room after letting it slip from her pretty little fingers. You’ll have to tune in on September 12 when the commercial debuts to see just how it turns out for the celebrity fashion mogul. –Jessie Goldberg

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EXCLUSIVE: Jessica Simpson Clowns Around in Her New Macy’s Spot

Courtesy Blackbird Design House There’s no doubt that Christina Hendricks knows how to make the most of a wardrobe of curve-hugging sheaths and dagger-sharp stilettos, but the Mad Men vixen’s latest venture shows a new side to her as she gets cozy in winter woolens for friend Tamara Mello’s Blackbird Design House collection. “I have worn Tamara’s scarfs, hats, sweaters and jewelry for years,” Christina tells PEOPLE. “She’s my best friend and we always collaborate, so it was only natural that I would model when she asked!” The designer echoes Hendricks’s sentiment, explaining “Christina and I have been friends for a million years. We initially met through our ex-boyfriends who were good friends. Once those relationships ended, we kept each other. In a town where it’s really difficult to meet smart, genuine, people we quickly became each other’s family.” Sharing like minds, however, wasn’t the only incentive Mello needed to put her friend in front of the lens. “She’s the prettiest person I know, so she would come over for a visit and I would throw a scarf on her and start shooting. There was never a formal photo shoot. No hair and makeup, no lights I shot everything myself. She just makes everything look good with very little effort.” The Blackbird Design House collection, which features hand knit designs that incorporate Japanese shibori dying and felting techniques, is available on craft site Etsy.com , with scarves priced from $100 to $130. –Katherine Kluznik Rentmeester Courtesy Blackbird Design House

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Christina Hendricks Found It “Only Natural” To Model Best Friend’s Designs

Courtesy of Pascal Mouawad; Inset: Jesse Grant/Wireimage Kim Kardashian has already collaborated with her sisters on a jewelry line with Virgins, Saints and Angels, but she’s going solo for her newest jewelry partnership. Kim Kardashian’s Belle Noel by Pascal Mouawad will launch in January 2011, with the 75-piece line going into top department stores, specialty stores and select online stores, including pascalmouawad.com . And we’ve got the first sketches from the line, all from the Honey Hexagon series — other series include Glam Rock, Gold Clusters and Peek-a-Boo, all meant to reflect a different facet of Kim’s personal style and taste. And with influences ranging from Hollywood icons like Carole Lombard and Sophia Loren to Lauren Hutton and Julie Christie, what’s not to like? Kardashian explains in a statement, “Belle Noel was inspired by the true art of costume jewelry that became popular in the ’30s. My collection ranges from understated, everyday pieces to bold, lavish creations.” And in case you think the line will all be meant for the red carpet, you are mistaken! Kardashian explains, “I wanted to create a line where you could go from day jeans to a cocktail party effortlessly without ever having to change your jewelry.” And with prices ranging from $11-$150, you’ll able to stock up for every occasion. After all, it’s meant for all of Kim’s fans! Mouawad enthuses, “Its a joy to work with such a fashionista, we created this line for her fans around the world.” – Melissa Liebling-Goldberg

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EXCLUSIVE FIRST LOOK: Kim Kardashian’s New Jewelry Collection with Pascal Mouawad

With former MTV VJ Alexa Chung’s sexy tomboy style and Madewell’s laid back feminine flair, we knew their design collaboration would be a match made in fashion heaven. And now, just days before Alexa’s collection hits stores next week, we have an exclusive behind-the-scenes peek at her ad campaign shot in Big Sur, California by stylist Venetia Scott. In this video, directed by John Urbano, Alexa frolics in a field showing off her new line, which runs the gamut from pretty dresses to striped overalls. And did we mention the affordable prices? The collection will retail from $48 to $358! “I’m very excited for my first collaboration and thrilled that it’s with Madewell,” Chung says in a statement. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!” Alexa’s collection will launch online at Madewell.com on September 9, followed by an in-store debut in New York City on September 10, as part of Fashion’s Night Out at Madewell’s SoHo store, where Alexa will be on hand to celebrate. The collection will then roll out nationwide in Madewell stores on September 11. Tell us: What do you think of Alexa Chung’s Madewell collection? Will you buy it? – Andrea DeSimone

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EXCLUSIVE: Behind-the-Scenes On Alexa Chung’s Madewell Campaign Shoot

Baby Boomers, get ready to feel the burn again! Jane Fonda, 72, is springing back into her workout gear this fall to release two new DVDs designed for the generation that came of age feeling the burn from her first blockbuster workout tape, Jane Fonda’s Workout , debuted in 1982. “I’m very excited to be back in the fitness business,” Fonda told PEOPLE. “I know from experience and from my research how critical it is for boomers and seniors to be physically active. Even if they’ve never exercised in their lives, now’s the time and my programs are a good, safe way to do it.” The two titles, Jane Fonda: Prime Time Walkout and Jane Fonda: Prime Time Fit & Strong — both due out Nov. 30 — are not only for the senior set. Fonda says she also hopes to inspire “people who think that they are too far unfit to get fit again.” Tell us: Will you buy Jane Fonda’s new workout DVD? –Thailan Pham

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FIRST LOOK: Jane Fonda’s New Workout DVD Revealed

Jason Merritt/Getty Kelly Osbourne, 25, hit the Emmy Awards red carpet on Sunday looking slimmer than ever in a black, form-fitting Tony Ward gown. What’s the secret to her new sleek physique? “Ever since Dancing with the Stars , I’ve tried to get in at least a half hour of cardio a day–nothing too crazy,” she tells PEOPLE. “My trainer Sarah Hagaman is amazing! She knows how to motivate me to go that extra bit without frustrating me.” The actress—who hits up Hagaman’s Blue Clay Fitness gym four times a week—now has a little extra incentive when it comes to keeping her looks camera-ready: She’s joined Joan Rivers as a panelist for the Fashion Police on E!. –Thailan Pham; reporting by Blaine Zuckerman SEE MORE OF THE BEST DRESSED STARS AT THE EMMYS HERE!

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The Key to Kelly Osbourne’s Amazing Body? Daily Cardio!

Courtesy Lacoste Smelling fabulous while slamming down aces can be a tough task but one of tennis’ most talented is up for the Challenge! Lending his handsome face to Lacoste’s fragrance, Challenge , Andy Roddick reminisced to PEOPLE about his early cologne memories. “My dad had this green bottle when I was young and I remember we used to do family dinner on Thursdays, I was 8 or 9-years-old and that was big because he would let me wear his cologne and I thought I was pretty cool,” said the king of the court, who celebrated both his 28th birthday and a victorious first U.S. Open match on Monday. And although Andy’s off-court style is as casual as the athlete himself — with a uniform of a hat, jeans and a polo — he admits that photo shoot moments should probably be left to his supermodel wife , Brooklyn Decker. “I’m a little awkward and she’s really good at it so she likes to kind of hear stories and stuff,” he said. So, was she impressed with the outcome? “She was excited about it and kind of saw the campaign and she actually liked it so that was a relief.” And after all, the top ten-ranked player in the world has other things to jangle his nerves. “The day that I’m not nervous for a match will probably be more alarming than if I am.” –Jessie Goldberg

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Andy Roddick’s Lacoste Campaign Gets Thumbs Up from Model Wife

Having already partnered with the likes of Stella McCartney, Matthew Williamson and Viktor & Rolf, H&M’s next designer collaboration is anyone’s guess! And on Tuesday, the Swedish retailer got fashionistas buzzing when they posted a series of seven black-and-white videos featuring a headless mix of designers discussing fashion on their Facebook page and youtube.com . While H&M won’t officially confirm the next designer collaboration until September 9, WWD is speculating it might be Lanvin! If Alber Elbaz’s feminine creations, favored by the likes of Jennifer Lopez and Jennifer Aniston , are in fact hitting H&M for holiday, that is one collaboration we will definitely be lining up for. Watch all seven of H&M’s teaser videos here . Tell us: What’s your guess? Who do you think H&M’s next designer collaboration is with ? – Andrea DeSimone

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Can You Guess Which Designer is Doing H&M’s Next Collaboration?